OfficeUS

OfficeUS, Padiglione Americano - Biennale Architettura di Venezia

 

From 07 Giugno 2014 to 23 Novembre 2014

Venice

Place: American Pavilion - International Architecture Biennale of Venice

Address: Campo della Tana 2169/S

Responsibles: Eva Franch i Gilabert, Ana Milja?ki, Ashely Schafer

Telefono per informazioni: +39 0432 546996 / 335 5478356

E-Mail info: m.bernardo@seltzpr.it

Official site: http://www.seltzpr.it


Reggiani Lighting lighting partner of the U.S. stand at the 14th edition of the International Architecture Biennale of Venice, on display from June 7 to 23 November 2014.
An exhibition space in which it is presented the American production of the exported last 100 years and is recognized worldwide.
Under the expert guidance of curators Eva Franch i Gilabert, Miljacki Ana and Ashely Schafer has been designed a pavilion as an active space, in which global and experimental research, study and redoing projects from an archive of more than 1,000 buildings, among which were 8 selected architects who responded to an open invitation to all.
The concept of the exhibition hall - titled OfficeUS - Leong Leong designed by New York architects, graphic designer Natasha Jen / Pentagram and CASE technology consultants, focuses on the fundamental aspects of corporate identity and design. On one wall are applied some classic designs by interrupting the plan of the pavilion with a large and collective work space that unfolds in each room, reversing the order of the outside and inside - presenting an overview of the materials produced by the partners working in the office .
OfficeUS looks simultaneously to the past and to the future, thinking about both historical materials that memoranda of office taken by the archives, also using the same pavilion as a workplace in which host workshops and conferences.
In the exhibition space, suitably transformed into a working environment that will fit on the bottom of a series of mirrors that, in addition to expanding the look and double the overall vision, creates a play of infinite tables, in turn complemented by mirrors and display cases exhibition raised about 20 cm in smoked glass. The lighting in this space characterized by the proliferation of images, creating an ongoing dialogue between light and reflections, amplified and made harmonious thanks to specific lighting solutions.
For this concept so innovative, Reggiani Lighting was named as a lighting partner so that the lighting is not only exalt the exposure but also would create an atmosphere appropriate to the context of the exhibition / work and in line with the color rendering request from the client. With this in mind, to illuminate the display shelves with a clear light typical of the workplace, have been installed track with floodlights Yori comprehensive LED 26W 4000K, characterized by minimalism, rigor and functionality and high performance.
In addition to Yori, Reggiani has also provided LED Line Light, LED linear system by the excellent performance and incredible versatility of application, both in versions that suspension recessed.
The suspended versions from 120 cm in length, by means of steel cables descend above the tables, bringing on the same adequate light.
Versions Linea Light LED Downlight, properly made for the specific needs have been placed outside to outline the architecture.
The participation in this prestigious event for Reggiani is yet another sign of the increasing importance for the Italian brand to highlight its susceptibility to exhibition design applied to the environment, confirming the ability to offer the most advanced and tailor-made lighting solutions, suitable for any environment and space, with innovative mounting solutions and customizable, on demand of the customer.

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