Natural Recall

Natural Recall, Serra dei Giardini, Venezia


From 22 Novembre 2014 to 31 Dicembre 2014


Place: Serra dei Giardini

Address: viale Giuseppe Garibaldi 1254

Times: Tuesday to Sunday 10am-8pm


  • Municipalità di Venezia Murano e Burano

Ticket price: free entrance

Telefono per informazioni: +39 0422 541865

E-Mail info:

Official site:

It opens November 22 at the Serra dei Giardini the international communication project that explores the affinities between man and nature. On display until December 31, the work of graphic designers, visual artists and poets from all over the world.
Do you ever think of nature with a deep sense of gratitude, compassion, affection? In front of a plant, memories and thoughts can suddenly generate emotions and empathy. And it is curious to think that the effect can be mutual and that men can be recipients of attention and feelings on the part of nature, creating a new relationship and aware.
The plots of this report are endless Centrodi Natural Recall - Elective Affinities with nature. The international communications project opens Saturday, November 22 at 18 in Venice, with an exhibition space allestitatra liberty of the Serra dei Giardini, a few steps from the Biennale Gardens. The main characters are graphic designers, visual artists and poets from all over the world are invited by participating in a contest, to tell their personal and intimate relationship with the plants through the language of art and creativity.
Designed dallostudio communication based in Treviso and Gtower, visual design studio in Milan, Natural Recall want to investigate the gears that drive the relationship between the human world and the vegetable. In the belief that the two worlds are always destined to cross and evolve, driven by a sort of "elective affinity" that arises spontaneously, for no apparent reason, thanks to an affection or in exceptional circumstances.
From Argentina to Australia, China, Honduras, South Africa, 42 works will be on display until December 31. Selected from hundreds of proposals received, the lavorispaziano all'infografica graphics, illustrations and photography. These images are minimal, dreamy and evocative compositions until you get to work abstract graphics that result in pure art, to express that relationship so strong that it is often hard to describe in words. The authors are committed to graphically organize thoughts and research to tell the cultural traditions of their country. Here is the Japanese belief of the good spirits that live in trees or theories on Chinese herbal therapies. From other works emerges the ability of the eternal nature of life despite our unhealthy habits, especially in metropolitan areas where nature is the only one that grows in the cracks of the streets, where the plants, however, show their strength and tenacity. In addition to real visual experiments dedicated to memories and personal experiences, there are scenarios in which people live in harmony with its plants, complicit in providing inspiration for new changes: often the best ideas come in the garden.
The works on display will be collected in a publication accompanied by stories, ideas and original contributions by landscape architects, writers, musicians, anthropologists, designers, and accompany 2015 thanks to a precious calendar.
Created with the support of the Municipality of Venice, Murano, Burano and with the support of technical partners Favini DiTre Group, The Graphic Faggian, the Group Fallani, Qwerty Studio Smack Communication, the project is sponsored by a nonprofit group working together the objective to develop communication projects dedicated to social issues and contemporary culture.
Natural Recall part from Venice and then spread and infect anyone who wants to be part of a community and a new sensitivity to the environment.
Following the official launch last May in SuperOrtopiù of Milan, the largest urban roof garden designed on the sign of the artist Michelangelo Pistoletto, who now has participated in the "baptism" of Natural Recall, the work will continue over the course of 2015. The proposal shows a preview of the Serra dei Giardini will be traveling and will reach national and international circuits.
The project is a collective call, a message to spread, plant and grow. site collects daily contributions and stories of many people who are passionate and anyone who is a real "Natural Recaller." An open space where everyone can participate, because each plant is a living organism special vehicle of very personal stories to share.