Interessante articolo realizzato da Christian Annyas, un designer americano che si è andato a cercare e a studiare che fine avessero fatto nel corso degli anni i loghi disegnati e realizzati da Saul Bass per alcune delle principali aziende statunitensi. Stiamo parlando di logotipi fatti dagli anni '50 agli anni '70, loghi famosiissimi modificati a volte da illustri sconosicuti e a volte da valenti studi grafici, ma non ci può certo dire che tutti hanno fatto una bella fine. E' comunque molto interessante vedere come nel tempo l'immagine di una azienda sia stata modificata nel suo logo principale, aldilà di ogni possibile fusione e cambio aziendale che possa essere avvenuto nel corso del tempo, a volte ci vuole anche coraggio a cambiare un logo proveniente da un vero genio della grafica come Saul Bass.



LAWRY’S FOODS (1959)
Original design by Saul BassLAWRY’S FOODS
3D version. Date unknown
ALCOA (1963)
Original design by Saul BassALCOA (1999)
Revitalized logo. Revitalizer unknown
CELANESE (1965)
Original design by Saul BassCELANESE (200x)
Designer unknown
MINOLTA (1978)
Original design by Saul BassMINOLTA (2003)
Designer unknown
AT&T (1986)
Original design by Saul BassAT&T (2005)
Redesigned by Interbrand
FULLER PAINTS (1964)
Original design by Saul BassFULLER O’BRIEN
Only the name has changed KIBUN (1964)
The company still uses the same symbol ROCKWELL INTERNATIONAL (1968)
The logo was used until 2001, when Rockwell International was split into two companies, Rockwell Automation and Rockwell Collins BELL (1969)
Used until 1984, when Bell became AT&T and Bass was hired to design their new logoDIXIE (1969)
Original design by Saul BassDIXIE (2007?)
Designer unknownQUAKER (1971)
Original design by Saul BassQUAKER (2010)
Designed by Wallace ChurchWARNER COMMUNICATIONS (1972)
Currently used by Warner Music GroupUNITED WAY (1972)
Original design by Saul BassUNITED WAY (2004)
Designed by FutureBrand in 2004UNITED (1973)
Original design by Saul BassUNITED (2010)
Designed by Onoma Design in 1991GIRL SCOUTS (1978)
Original design by Saul BassGIRL SCOUTS (2010)
Redesigned by OCD AgencyGEFFEN RECORDS (1980)
Original design by Saul BassGEFFEN RECORDS
Designer unknown FRONTIER AIRLINES (1981)
The logo has been used until 1986, when Frontier Airlines filed for bankruptcy GENERAL FOODS (1984)
The logo has been used until the merger with Kraft in 1990.Y.W.C.A. (1988)
Original design by Saul BassY.W.C.A. (2004)
Designed by Landor SF AVERY (1990)
Avery changed their name to Avery Dennison after a merger. The company still uses the same symbol and typeface as in 1990